Statable

Statable is privacy-friendly website analytics built as a simpler alternative to Google Analytics. It tracks visitors, sessions, pageviews, traffic sources, and user behavior without setting cookies or requiring a consent banner on your site.

Who it's for: Site owners, product teams, and marketers who need traffic insights but want to stay compliant with GDPR, CCPA, and ePrivacy regulations without the complexity of GA4. Teams migrating from Google Analytics and wanting to keep their historical data.

Core analytics capabilities:

• Traffic overview - Visitors, sessions, pageviews, bounce rate, session duration, and trends in one dashboard
• Traffic sources - See which channels, campaigns, and sources (including AI chatbots and UTM parameters) bring people to your site
• User behavior - Track top pages, entry pages, exit pages, and how visitors move through your site
• Audience breakdown - Filter by browser, operating system, device type, country, region, and city with an interactive map
• Custom events and goals - Measure signups, downloads, button clicks, form submissions, and other actions that matter to your business
• Advanced filtering - Apply precise filters to any view without changing your tracking setup

Privacy and compliance: No cookies are set. IP addresses are used only to compute a daily visitor identifier on Statable's servers, then discarded. The tool respects Do Not Track and Global Privacy Control by default, blocking collection entirely when either is detected. Data is processed and stored in the EU under a data processing agreement included in the terms.

Setup and migration: Add one line of code before your closing head tag. Works with any website, framework, or CMS including Next.js, WordPress, and Webflow. If you're coming from GA4, connect your Google account via OAuth and Statable imports your full analytics history (not capped at 14 months like GA4). Your existing site data remains unchanged, and the import doesn't overwrite new data Statable collects.

Social proof widgets: Embed live visitor counts, top countries, an interactive 3D globe, or a world map on any page to show your audience and traffic in real time.

Statable is built and hosted in the Netherlands by a Dutch company, running on EU servers under EU law.