Simple Analytics

Simple Analytics is a privacy-first alternative to Google Analytics built for teams that need accurate traffic data without the compliance headaches. It solves a real problem: when visitors deny consent, most analytics tools lose 20-60% of traffic data. Simple Analytics captures it all by measuring visits without cookies, personal data, or visitor identifiers.

The tool works by collecting aggregate traffic metrics, pageviews, events, referrers, campaign parameters, at the page level rather than the visitor level. It derives country-level location without storing IP addresses and requires no consent banner. Because it doesn't build visitor profiles or track individuals across sessions, it's compliant with GDPR, CCPA, and other privacy regulations out of the box.

Simple Analytics doesn't replace GA4; it complements it. You keep your existing Google Analytics setup for deep user insights and conversion tracking, then layer Simple Analytics on top as a cookieless baseline. This gives analysts visibility into the full picture: what GA4 reports against what actually reached the site. The data flows into your own systems too, pull observed traffic into Looker Studio, Power BI, data warehouses, or internal dashboards via API and CSV exports.

It's hosted in the EU, built by a team in Amsterdam with eight years of experience, and used by organizations including the Bank of England, Michelin, GOV.UK, and Hyundai. Setup takes minutes without a sales call. For teams that need accurate analytics without tracking people or managing consent complexity, this removes the data gap most tools accept.