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European Salesforce Alternatives

A curated collection of the 10 best European alternatives to Salesforce.

The best European alternative to Salesforce is Odoo. If that doesn't suit you, we've compiled a ranked list of other European Salesforce alternatives to help you find a suitable replacement. Other interesting alternatives to Salesforce are: Pipedrive, Salesflare, La Growth Machine, and Breakcold.

Salesforce alternatives are mainly CRM Software but may also be Marketing & Sales Platforms or Business Operations Platforms. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Salesforce.

This list contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA). You can read more about the listing conditions here.

Piotr Kulpinski's profile

Written by Piotr Kulpinski

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Salesforce

Manage all customer interactions, from sales to service and marketing, on a single cloud platform. Gain insights and drive growth with comprehensive CRM tools.
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Open source ERP and CRM platform offering 40+ integrated business apps including accounting, inventory, eCommerce, and project management at €19.90/month.

Screenshot of Odoo website

Transform your entire business operations with a comprehensive suite of integrated applications that work seamlessly together. This Belgian-developed platform serves over 15 million users worldwide with everything from CRM and accounting to eCommerce and inventory management.

Key advantages include:

Complete integration - All business processes connected in one platform • Open source flexibility - Community edition available free, with enterprise features for growing businesses
40,000+ community apps - Largest business app ecosystem for specialized needs • Fair pricing model - Single price per user (€19.90/month) with no hidden fees or usage limits • Lightning-fast performance - Operations completed in under 90ms • No vendor lock-in - PostgreSQL database means you own your data completely

The platform covers every business function: Finance, Sales, Websites, Supply Chain, HR, Marketing, Manufacturing, and more. Whether you're in retail, consulting, real estate, or any other industry, the modular approach lets you start with what you need and expand as you grow.

Built by a community of 100,000+ developers, this solution offers both the reliability of enterprise software and the innovation of open source development. The unique value proposition combines ease of use with complete business integration - something traditional software rarely achieves.

Manage sales pipelines, track leads, automate tasks, and gain actionable insights. Close more deals and accelerate business growth with this intuitive CRM.

Screenshot of Pipedrive website

This #1 user-rated sales CRM helps you visualize and manage your sales pipeline effectively. Designed for ease of use, it allows teams of all sizes to track leads, manage deals with AI assistance, and automate crucial sales processes, freeing you to focus on selling. Key benefits include:

  • Automated lead nurturing to ensure no follow-up is missed and AI-powered prompts to focus on the right leads.
  • Real-time sales reports and AI-driven suggestions for data-informed strategy, including forecasting and goal-setting.
  • Full customization to tailor the CRM to your specific business needs and buyer's journey, rather than forcing conformity.
  • A unified workspace for all sales tasks, integrating email and calendar synchronization, plus easy call scheduling.
  • Powerful automation for your entire sales cycle, from lead routing to follow-ups, significantly reducing admin time.
  • Instant sales insights with performance monitoring, revenue forecasting, and an AI Sales Assistant that predicts deal outcomes and suggests actions.
  • Seamless integration with over 500 apps via a dedicated marketplace, world-class security, and mobile apps for managing sales on the go. This tool is built to help you close more deals and grow your business by making sales processes more efficient, organized, and insightful.

Intelligent CRM designed for small businesses with automated lead tracking, visual pipelines, and smart follow-up sequences. Rated 4.8/5 by users.

Screenshot of Salesflare website

Salesflare is an intelligent CRM platform specifically designed for small and medium-sized B2B businesses. With a 4.8/5 rating based on 400+ reviews, it stands out as the CRM that teams actually enjoy using.

Key Features:

  • Visual sales pipelines - Drag and drop leads through customizable pipeline stages
  • Automated email sequences - Personal follow-up campaigns that scale with your business
  • Built-in lead finder - Discover new prospects without additional tools or data imports
  • Relationship intelligence - Track team connections and leverage existing relationships
  • Automatic lead tracking - Connect your business email and let the system track interactions

Why Teams Choose Salesflare: The platform eliminates the typical CRM adoption challenges by making data entry effortless and keeping information automatically updated. Users report significant revenue growth - some companies have seen 6x revenue increases and added $1M annually through better follow-up processes.

Perfect for: Small to medium B2B sales teams looking for a CRM that reduces admin work by more than half while improving lead management and customer relationships. Over 10,000+ companies have already made the switch to this user-friendly alternative to complex enterprise CRM systems.

Automate LinkedIn, email, and voice outreach campaigns safely. Import leads, enrich data, manage responses, and integrate with your CRM - all in one platform.

Screenshot of La Growth Machine website

La Growth Machine is a comprehensive sales automation platform that helps GTM teams scale their outbound efforts across multiple channels. With over 25,000 teams trusting the platform since 2017, it combines LinkedIn automation, email campaigns, voice messages, and phone outreach in a single solution.

Key Features:

  • Multi-channel outreach - Connect via LinkedIn, email, Twitter, voice notes, and phone calls
  • Lead enrichment - Automatically find professional emails, job titles, industry data, and contact information
  • Safe LinkedIn automation - Cloud-based platform with dedicated 5G mobile proxies to avoid detection
  • CRM integration - Seamlessly sync with HubSpot, Pipedrive, and 40+ other tools
  • Centralized inbox - Manage all LinkedIn and email replies in one unified interface

What sets it apart:

  • Security-first approach - No browser extensions, 100% cloud-based with smart safety limits
  • Proven results - Users report 42% acceptance rates and six-figure pipeline generation
  • Intuitive sequence builder - Create sophisticated multi-step campaigns with webhooks and conditional logic
  • Lead qualification tracking - Monitor prospect interest levels and campaign performance

The platform excels at turning cold outreach into qualified pipeline through intelligent automation and data enrichment. Teams can import leads from LinkedIn, CRMs, or CSV files, then execute personalized campaigns while maintaining account safety. With a 4.9/5 rating and strong integration ecosystem, it's designed for agencies, startups, and scale-ups looking to double their sales pipeline without doubling their time investment.

AI-native CRM designed for multichannel sales teams. Automates data entry, enriches contacts, and manages leads across email, LinkedIn, WhatsApp, and Telegram.

Screenshot of Breakcold website

Breakcold is an AI-native CRM specifically built for modern sales teams who sell across multiple channels including email, phone, LinkedIn, WhatsApp, and Telegram. Unlike traditional CRMs that require constant manual updates, Breakcold uses AI to automatically handle administrative tasks so salespeople can focus on closing deals.

Key features include:

  • Automatic contact enrichment across 50+ data points with zero manual effort
  • Multichannel communication management from a single platform
  • AI-powered meeting recorder with pre and post-meeting summaries
  • Smart data model that uses AI formulas to update fields automatically
  • Chrome extension for adding leads from LinkedIn, Sales Navigator, Instagram, Gmail, and YouTube
  • 20+ native integrations with tools like Lemlist, Smartlead, Tally Forms, and Meta Ads

The platform has helped customers achieve impressive results: one agency founder closed 6 deals worth $14k in just 14 days, while a consultant generated $60,000 in revenue over 3 months. Breakcold claims users save over 10 hours per week on manual data entry and see 200% more conversations with leads.

Built from the ground up as an AI-native solution rather than a traditional CRM with AI features added on, Breakcold offers autonomous pipeline management that moves leads through stages, assigns tags, and creates follow-up tasks automatically.

Build personalized CRM systems with complete code control. Features contact management, deal tracking, SSO, mobile app, and API integration on modern tech stack.

Screenshot of Atomic CRM website

Atomic CRM is an open-source customer relationship management toolkit that puts developers in complete control while delivering an intuitive experience for end users. Built on a modern tech stack including React, TypeScript, and Supabase, it offers the perfect balance of functionality and flexibility.

Core CRM Features include comprehensive contact organization, task management with automated reminders, note-taking capabilities, seamless data import/export, visual deal pipeline management, and complete activity history tracking. The platform ensures you have all essential CRM functionality out of the box.

Advanced Capabilities enhance productivity with Single Sign-On integration (Google, Azure, Keycloak, Auth0), customizable Kanban boards, email-to-note automation, contact avatar enrichment, full API access, mobile app with offline support, and MCP server for AI assistant integration. The system supports internationalization with multilingual UI and localized formatting.

Complete Customization Control allows modification of every aspect through code. Customize themes, swap components, add custom pages, extend the data model, and leverage 200+ hooks from shadcn-admin-kit. Strong TypeScript typing ensures maintainable, error-free development.

Flexible Deployment Options range from free self-hosting to managed solutions. The Starter plan (€25/month) supports 1,000 contacts, while Team plan (€50/month) handles 10,000 contacts. Enterprise solutions offer unlimited capacity with SOC 2 and HIPAA compliance.

Data Ownership & Security remain under your control with Supabase hosting or self-hosting options. Built-in compliance includes SOC 2 Type II, ISO 27001, and HIPAA certifications with encryption at rest and in transit.

Manage customer relationships with a simple, integrated, and proactive system. Automate busy work to focus on growing your service business.

Screenshot of Folk website

This CRM is like the sales assistant your team always wished for. It's simple, integrated, and proactive, handling the busy work so you can focus on growing your service business. Getting started is absurdly simple: use a template, edit like a spreadsheet, and customize what you track. Finally, a CRM that works for you.

Key benefits:

  • Single Source of Truth: Connects to your email, social, and sales tools through thousands of integrations, ensuring all your data talks to each other.
  • Built for Team Selling: Collaborate closely with your team on deals while maintaining full control over your data access and permissions.
  • Surprisingly Proactive Suggestions: Leverages information from your CRM, inbox, and calendar to suggest the best next step, taking the guesswork out of your work.
  • Fast Contact Capture: The folkX Chrome extension imports leads from LinkedIn and enriches their details without disrupting your workflow.
  • Automated Sales Research: Smart fields find emails in one click, identify a lead’s strongest connection within your network, and import data from your prospect’s website using AI.
  • Personal Outreach at Scale: Combine CRM data with AI to generate contextual message drafts, schedule communications, and automate outreach sequences.
  • Get the Full Story About Every Lead: Integrations capture all details about your relationships by connecting to emails, calendar, social platforms, and over 6,000 other tools.
  • Sell Together, Close Faster: Improve team performance with shared pipelines, customizable roles, and insightful sales dashboards.
  • Integrated WhatsApp Communication: Keep client conversations casual on WhatsApp while ensuring your team stays informed and aligned.

Transform customer data into revenue with Europe's AI-powered Lifecycle Engagement Platform. Personalise omnichannel journeys for 2,000+ eCommerce brands.

Screenshot of SALESManago website

Transform every customer touchpoint into revenue with SALESmanago's AI-powered Lifecycle Engagement Platform, trusted by over 2,000 eCommerce brands across Europe.

This comprehensive platform enables digital marketers to personalise omnichannel customer journeys through advanced automation, intelligent segmentation, and real-time data processing. Built specifically for eCommerce growth, the platform supports businesses at every stage - from emerging single-store operations to major market innovators.

Key capabilities include:

  • AI-driven personalisation that delivers 1:1 experiences at scale
  • Omnichannel automation across email, SMS, and multiple touchpoints
  • Advanced customer data platform for rich, real-time insights
  • Drag-and-drop workflow builder for fastest time-to-value
  • Dynamic content recommendations that boost engagement rates

The platform's Growth Framework provides a clear roadmap for scaling eCommerce operations, helping businesses progress from basic email marketing to sophisticated, multi-channel customer engagement strategies.

Proven results include ROI improvements of up to 5,700%, transaction support rates of 31%, and email campaign effectiveness increases of 1,200%. European brands like 4F, Victoria's Secret, and hundreds of others rely on SALESmanago to turn customer data into sustainable growth through intelligent automation and personalised experiences.

Improve sales with a process-focused CRM. Automate tasks, standardize workflows, and gain predictable sales outcomes. Cloud-based and intuitive.

Screenshot of LiveSpace website

Livespace is a process-focused CRM system designed to enhance your sales process, control team actions, and predict outcomes. This intuitive, adaptable, and cloud-based platform helps you manage your sales targets effectively, moving away from multiple spreadsheets to a single, unified system.

Key benefits include:

  • Unified Sales Process: Standardize your team's workflow with structured steps, checklists, and tips for every stage.
  • Task Automation: Automate repetitive tasks, reminders, and follow-ups to ensure deals progress smoothly.
  • Faster Onboarding: Provide new representatives with checklists, tips, and insights to guide them efficiently from day one.
  • Predictable Sales: Gain clarity on how completed steps in your sales process increase the likelihood of closing deals.

Livespace CRM allows you to map your company's sales process or choose a pre-defined one. The system analyzes actions impacting key sales metrics, providing insights for process optimization and delivering sales forecasts. Companies using Livespace have reported a 15% increase in sales win rates, 3 hours saved weekly on sales meetings, a 30-day shorter sales cycle, and 45 days saved on onboarding new sales reps.

European business operations platform that centralizes communications, automates tasks, and optimizes workflows. AI-powered multichannel support with seamless integrations.

Screenshot of Leanbit website

PLOT by Leanbit is a comprehensive European business operations platform designed to transform everyday operations into streamlined, connected workflows. This multichannel support engine centralizes customer communications, task management, and team coordination into a single intuitive interface.

The platform excels at automating repetitive tasks while maintaining human-centric design principles. PLOT integrates seamlessly with existing software tools, creating bridges between departments and enhancing cross-team collaboration. Its AI-powered automation frees up valuable time and resources, allowing teams to focus on high-value activities.

Key capabilities include:

  • Real-time operational monitoring and bottleneck detection
  • Centralized data management from multiple software platforms
  • Intelligent task organization with automated suggestions
  • Comprehensive interaction tracking for customers and collaborators
  • Advanced integrations with wide range of business platforms

Designed and hosted entirely in Europe, PLOT prioritizes data privacy and security. The platform serves businesses of all sizes, from freelancers to multinational enterprises, with flexible pricing plans starting at €75/user/month.

Companies using PLOT report significant improvements in service operations, better work-life balance for employees, and enhanced professional image. The platform has proven particularly effective for customer support teams, sales departments, and back-office operations across various industries including food service, vision technology, and manufacturing.

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Salesforce

Manage all customer interactions, from sales to service and marketing, on a single cloud platform. Gain insights and drive growth with comprehensive CRM tools.
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