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European Microsoft Clarity Alternatives

A curated collection of the 5 best European alternatives to Microsoft Clarity.

The best European alternative to Microsoft Clarity is Highseat. If that doesn't suit you, we've compiled a ranked list of other European Microsoft Clarity alternatives to help you find a suitable replacement. Other interesting alternatives to Microsoft Clarity are: Hotjar, Mouseflow, Matomo, and LiveSession.

Microsoft Clarity alternatives are mainly Web & Product Analytics Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Microsoft Clarity.

This list contains services from companies headquartered, including any parent companies, in the European Union (EU), the European Economic Area (EEA), the European Free Trade Association (EFTA), the United Kingdom, an EU candidate country, or a European microstate. Russia and Belarus are excluded. You can read more about the listing conditions here.

Piotr Kulpinski's profile

Written by Piotr Kulpinski

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Microsoft Clarity

Free behavior analytics tool from Microsoft. Records user sessions and builds heatmaps of clicks and scrolls to show how visitors use a website.
Visit Microsoft Clarity
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Cookieless web analytics with revenue on every breakdown, net of refunds, and a Bots report that shows which traffic was excluded and why.

Screenshot of Highseat website

Highseat is web analytics that shows which traffic makes money. Connect Stripe or Polar, and every source, page, country and device shows the revenue it earned next to its visitors, with refunds taken off.

To tie a payment to a visit, you pass the visit's attribution id to your checkout, and the sale lands on the source that sent the buyer. Credit goes to the last click by default. You can switch to first click or linear at any time. A purchase made on a later day needs identify() with your own user id.

The Bots report shows what was left out of your numbers. Datacenter traffic, crawlers, browser automation and referral spam are excluded, and Highseat lists those hits beside the traffic it kept, with the check that caught each one: the user agent, the network, or how the visit behaved. You can download the list as a CSV. Crawlers are matched by user agent, not verified by IP.

The Highseat tracker sets no cookies and sends nothing from a browser that has Global Privacy Control turned on. Highseat never stores a visitor's IP address or user agent. That supports your GDPR, CCPA and PECR obligations, and most sites that use it for anonymous traffic statistics can drop the cookie banner. Whether your site still needs consent depends on the rules of the countries you serve and on how you use it. Each visitor id is a hash built with a random salt that changes every day, and the salt is deleted about three and a half days later.

Highseat is run from Kraków, Poland. The app, the API, event collection and both databases run on a dedicated Hetzner server in Helsinki, Finland. Daily backups and export files are stored in Cloudflare R2 in Western Europe, and error reports go to Better Stack in Frankfurt. The sub-processors page lists every service with what it receives and where it runs.

Beyond revenue and bots, Highseat includes:

  • Funnels of up to eight pages and events, which can follow signed-in users across visits by your own user id while anonymous traffic stays cookieless.
  • Custom events with properties.
  • Saved reports with their own date range, CSV export of a breakdown up to 10,000 rows or of every event, and a REST API with an OpenAPI spec.
  • An import for Plausible exports, which adds your daily history next to the events Highseat collects.
  • Full history on every plan, with no retention limit.

A live demo shows the openalternative.co dashboard through a public share link, and the status page and dated changelog are public too.

Pricing is by events per month (pageviews plus custom events), from $9 a month for 10,000 events to $549 a month for 50 million. Every plan has every feature and unlimited sites and seats. There is no free plan, and the 14-day trial needs no card.

Gain deep insights into website user behavior with heatmaps, session recordings, feedback widgets, and surveys. Understand how users interact with your site.

Screenshot of Hotjar website

Understand user behavior on your website with a comprehensive suite of tools. Hotjar provides visual insights through Heatmaps, showing where users click, move, and scroll, helping you identify which page elements attract attention and which are ignored. Watch real user sessions with Recordings to discover friction points and conversion blockers firsthand.

Gather direct user input through multiple channels:

  • Feedback widgets allow users to share their thoughts as they experience your site.
  • Surveys help you validate ideas, measure customer satisfaction, and understand churn reasons.
  • Interviews enable 1-to-1 conversations to test hypotheses, refine designs, and iterate faster.

By combining these tools, you gain a holistic view of your website's performance, enabling you to make data-driven decisions to improve user experience and conversion rates. Hotjar integrates with popular tools like Google Analytics and Zapier, offering a connected approach to understanding your audience. Get started quickly with an easy setup and access actionable insights immediately.

Analyze website user behavior with session replays, heatmaps, funnels, and form analytics. Gather user feedback to improve UX and boost conversions.

Screenshot of Mouseflow website

Understand user behavior and enhance your website's performance with a comprehensive suite of digital experience analytics tools. Mouseflow provides insights to help you identify user pain points and discover opportunities for improvement that might otherwise be missed. Key features include:

  • Session Replay: Watch recordings of real user journeys, complete with automatic Friction Scores to pinpoint areas needing immediate attention.
  • Heatmaps: Visualize user engagement patterns through click, scroll, attention, movement, geo, and live heatmaps.
  • Funnels: Effortlessly build custom funnels to track user progression through critical conversion paths and analyze drop-offs.
  • Forms: Analyze form interactions field by field to identify issues, recover abandoned forms, and prevent errors.
  • Feedback: Collect direct user opinions through custom-triggered surveys to understand their preferences and reasons for leaving.

Mouseflow is designed with enterprise-grade security and data protection, ensuring compliance even for strictly regulated websites. It integrates seamlessly with over 30 CMS, eCommerce, analytics, and marketing platforms, allowing for richer context and visualizations.

Web analytics platform that tracks complete visitor data while respecting privacy, giving you full control over your analytics data.

Screenshot of Matomo website

Matomo is a privacy-first web analytics platform designed for organizations that want complete visibility into visitor behavior without sacrificing data ownership or privacy compliance.

Unlike popular analytics tools that can miss up to 40% of traffic through sampling or consent blockers, Matomo delivers unsampled data and first-party tracking that captures the full picture. You get accurate metrics on pages, traffic sources, conversions, events, and funnels. The platform also includes heatmaps, session recordings, A/B testing, and segmentation so you can see not just what visitors do, but where they drop off and what drives action.

Matomo is built for teams that need GDPR compliance without compromising insight. It offers cookieless tracking, data anonymization, access controls, and audit logs to meet privacy regulations. You maintain 100% ownership of your data, whether you host it on-premise or use Matomo's cloud service. There's no lock-in and no vendor control over your analytics.

Key capabilities:

  • Unsampled data - see complete visitor activity without sampling bias
  • Privacy compliance - GDPR-ready with cookieless tracking and data anonymization
  • Full data ownership - host on-premise or in the cloud, export raw data anytime
  • Visitor behavior - track pages, traffic sources, conversions, funnels, flows, and segments
  • Session insights - heatmaps and recordings show how users navigate and where they struggle
  • AI traffic tracking - separate human from AI bot traffic and understand how AI tools use your content
  • Easy setup - add one line of JavaScript, or use WordPress, Google Tag Manager, or 100+ integrations
  • Team-friendly - intuitive dashboard and reports designed for non-technical users

Matomo works for enterprises, public sector organizations, and smaller teams. It's open-source and ISO 27001 certified. You can start with a 21-day free cloud trial or self-host for free indefinitely, with no credit card required. If you're switching from Google Analytics, you can import your historical data and continue without losing context.

Comprehensive analytics platform combining qualitative and quantitative data. Features session replays, heatmaps, conversion funnels, and developer tools for product teams.

Screenshot of LiveSession website

LiveSession is a comprehensive analytics platform that combines qualitative and quantitative data to give product teams complete visibility into user behavior. Used by over 10,000+ product managers, designers, developers, and marketers, it provides the insights needed to build better products and make data-driven decisions.

Key Features:

  • Session Replay: Watch high-quality recordings of user sessions to understand exactly how users interact with your product
  • Product Analytics: Track feature adoption, DAU, product stickiness with customizable dashboards, conversion funnels, and metrics
  • Developer Tools: Debug issues faster with console logs, network requests, and enhanced error detection
  • User Engagement Tools: Analyze user interactions with heatmaps, clickmaps, rage clicks, and error tracking
  • Custom Events & Properties: Set up tracking for business-specific actions and enrich user data with custom attributes

Privacy-First Approach: Built with GDPR and CCPA compliance, featuring automatic content anonymization and private-by-default settings to protect user privacy while maintaining analytical insights.

Multi-Team Benefits: Designed for product managers (continuous discovery, feature prioritization), designers (UX optimization, pain point identification), developers (faster debugging, performance optimization), UX researchers (behavior analysis, usability testing), and marketers (conversion optimization, audience segmentation).

The platform offers industry-specific solutions for finance, education, health, media, travel, and more, with upcoming AI-powered insights for natural language queries and instant answers about user behavior patterns.

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Microsoft Clarity

Free behavior analytics tool from Microsoft. Records user sessions and builds heatmaps of clicks and scrolls to show how visitors use a website.
Visit Microsoft Clarity
Favicon of Microsoft Clarity

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