The best European alternative to HubSpot is Odoo. If that doesn't suit you, we've compiled a ranked list of other European HubSpot alternatives to help you find a suitable replacement. Other interesting alternatives to HubSpot are: Pipedrive, MailerLite, GetResponse, and Salesflare.
HubSpot alternatives are mainly Marketing & Sales Platforms but may also be CRM Software or Automation & Workflow Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of HubSpot.
This list contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA). You can read more about the listing conditions here.
Open source ERP and CRM platform offering 40+ integrated business apps including accounting, inventory, eCommerce, and project management at €19.90/month.

Transform your entire business operations with a comprehensive suite of integrated applications that work seamlessly together. This Belgian-developed platform serves over 15 million users worldwide with everything from CRM and accounting to eCommerce and inventory management.
Key advantages include:
• Complete integration - All business processes connected in one platform
• Open source flexibility - Community edition available free, with enterprise features for growing businesses
• 40,000+ community apps - Largest business app ecosystem for specialized needs
• Fair pricing model - Single price per user (€19.90/month) with no hidden fees or usage limits
• Lightning-fast performance - Operations completed in under 90ms
• No vendor lock-in - PostgreSQL database means you own your data completely
The platform covers every business function: Finance, Sales, Websites, Supply Chain, HR, Marketing, Manufacturing, and more. Whether you're in retail, consulting, real estate, or any other industry, the modular approach lets you start with what you need and expand as you grow.
Built by a community of 100,000+ developers, this solution offers both the reliability of enterprise software and the innovation of open source development. The unique value proposition combines ease of use with complete business integration - something traditional software rarely achieves.
Manage sales pipelines, track leads, automate tasks, and gain actionable insights. Close more deals and accelerate business growth with this intuitive CRM.

This #1 user-rated sales CRM helps you visualize and manage your sales pipeline effectively. Designed for ease of use, it allows teams of all sizes to track leads, manage deals with AI assistance, and automate crucial sales processes, freeing you to focus on selling. Key benefits include:
Complete email marketing platform with drag-and-drop editors, automation, landing pages, and 24/7 support. Grow your audience and drive revenue with ease.

MailerLite is a comprehensive digital marketing platform designed to help businesses create engaging email campaigns, build stunning websites, and grow their audience effectively. With over 1 million creators and businesses trusting the platform, it offers an intuitive approach to email marketing that combines powerful features with simplicity.
The platform features drag-and-drop editors that make it easy for anyone to create professional newsletters, landing pages, and websites without technical expertise. Users can choose from expertly-designed templates and customize them to match their brand identity perfectly.
Key features include:
What sets MailerLite apart is its commitment to exceptional customer support - offering 24/7 assistance with a 97% satisfaction rate and 5-minute average response time on live chat. The platform integrates seamlessly with popular web applications, allowing businesses to automate workflows and enhance customer experiences.
The service follows a "Keeping it Lite" philosophy, making complex email marketing simple and accessible. Users get a free 14-day trial of premium features without requiring a credit card, making it easy to explore all capabilities before committing.
Boost revenue with an all-in-one marketing platform. Send emails, automate marketing, monetize content, and convert leads into loyal customers.

GetResponse offers a comprehensive suite of tools designed for professional email marketing and automation. This platform helps you grow your audience effectively using signup forms, popups, and landing pages, while nurturing subscribers with personalized newsletters and AI-powered content. You can promote and sell across multiple channels by leveraging advanced automation workflows to personalize customer journeys, increasing engagement with scheduled emails and advanced segmentation, and driving sales through ecommerce campaigns and abandoned cart recovery.
Key benefits include:
The platform also provides robust support, including a 5-star rated customer success team and extensive learning resources. For larger organizations, GetResponse Enterprise offers tailored solutions with premium support, dedicated IP addresses, and advanced features like SMS marketing automation and AI recommendations.
Intelligent CRM designed for small businesses with automated lead tracking, visual pipelines, and smart follow-up sequences. Rated 4.8/5 by users.

Salesflare is an intelligent CRM platform specifically designed for small and medium-sized B2B businesses. With a 4.8/5 rating based on 400+ reviews, it stands out as the CRM that teams actually enjoy using.
Key Features:
Why Teams Choose Salesflare: The platform eliminates the typical CRM adoption challenges by making data entry effortless and keeping information automatically updated. Users report significant revenue growth - some companies have seen 6x revenue increases and added $1M annually through better follow-up processes.
Perfect for: Small to medium B2B sales teams looking for a CRM that reduces admin work by more than half while improving lead management and customer relationships. Over 10,000+ companies have already made the switch to this user-friendly alternative to complex enterprise CRM systems.
AI-driven sales platform that finds leads, personalizes outreach, and automates multichannel campaigns across email, LinkedIn, calls, and SMS with built-in deliverability.

Transform your outbound sales with AI agents that handle everything from prospecting to personalized engagement. lemlist combines lead generation, enrichment, and multichannel outreach in one unified platform trusted by 20,000+ sales teams.
Key capabilities include:
Perfect for sales teams, SDRs, and growth professionals who want to scale outbound without sacrificing personalization. Native integrations with HubSpot, Salesforce, and other CRM tools ensure seamless workflow integration.
SOC 2 certified with enterprise-grade security and comprehensive support resources including proven playbooks from top-performing sales teams.
Automate LinkedIn, email, and voice outreach campaigns safely. Import leads, enrich data, manage responses, and integrate with your CRM - all in one platform.

La Growth Machine is a comprehensive sales automation platform that helps GTM teams scale their outbound efforts across multiple channels. With over 25,000 teams trusting the platform since 2017, it combines LinkedIn automation, email campaigns, voice messages, and phone outreach in a single solution.
Key Features:
What sets it apart:
The platform excels at turning cold outreach into qualified pipeline through intelligent automation and data enrichment. Teams can import leads from LinkedIn, CRMs, or CSV files, then execute personalized campaigns while maintaining account safety. With a 4.9/5 rating and strong integration ecosystem, it's designed for agencies, startups, and scale-ups looking to double their sales pipeline without doubling their time investment.
Complete email marketing platform featuring A/B testing, automation workflows, landing pages, and advanced analytics. Trusted by 100,000+ businesses worldwide.

Complete email marketing solution that transforms how businesses connect with their audience. This comprehensive platform combines intuitive campaign management with powerful automation capabilities, making it easy to create, send, and optimize email campaigns that drive real results.
Key features include:
The platform stands out for its user-friendly interface and cost-effective pricing, starting at just $7/month. With unlimited email sends and contacts, businesses can scale their marketing efforts without worrying about additional costs.
Trusted by major brands including WWF, Vogue, and Domino's, the platform offers 24/5 support via email and live chat. Integration capabilities connect with popular tools, while features like SMTP server, transactional emails, and SSO make it suitable for businesses of all sizes.
AI-native CRM designed for multichannel sales teams. Automates data entry, enriches contacts, and manages leads across email, LinkedIn, WhatsApp, and Telegram.

Breakcold is an AI-native CRM specifically built for modern sales teams who sell across multiple channels including email, phone, LinkedIn, WhatsApp, and Telegram. Unlike traditional CRMs that require constant manual updates, Breakcold uses AI to automatically handle administrative tasks so salespeople can focus on closing deals.
Key features include:
The platform has helped customers achieve impressive results: one agency founder closed 6 deals worth $14k in just 14 days, while a consultant generated $60,000 in revenue over 3 months. Breakcold claims users save over 10 hours per week on manual data entry and see 200% more conversations with leads.
Built from the ground up as an AI-native solution rather than a traditional CRM with AI features added on, Breakcold offers autonomous pipeline management that moves leads through stages, assigns tags, and creates follow-up tasks automatically.
Automate marketing processes, personalize user experiences across channels, and manage customer data effectively. Grow your business without extensive development time.

Transform user behavior into personalized experiences with a platform designed to convert, engage, and retain more users. Gain deeper insights with comprehensive timelines, behavior tracking, and custom events for a more responsive audience.
Key benefits include:
The platform is GDPR compliant and offers dedicated customer support, ensuring security and privacy for your data.
Build personalized CRM systems with complete code control. Features contact management, deal tracking, SSO, mobile app, and API integration on modern tech stack.

Atomic CRM is an open-source customer relationship management toolkit that puts developers in complete control while delivering an intuitive experience for end users. Built on a modern tech stack including React, TypeScript, and Supabase, it offers the perfect balance of functionality and flexibility.
Core CRM Features include comprehensive contact organization, task management with automated reminders, note-taking capabilities, seamless data import/export, visual deal pipeline management, and complete activity history tracking. The platform ensures you have all essential CRM functionality out of the box.
Advanced Capabilities enhance productivity with Single Sign-On integration (Google, Azure, Keycloak, Auth0), customizable Kanban boards, email-to-note automation, contact avatar enrichment, full API access, mobile app with offline support, and MCP server for AI assistant integration. The system supports internationalization with multilingual UI and localized formatting.
Complete Customization Control allows modification of every aspect through code. Customize themes, swap components, add custom pages, extend the data model, and leverage 200+ hooks from shadcn-admin-kit. Strong TypeScript typing ensures maintainable, error-free development.
Flexible Deployment Options range from free self-hosting to managed solutions. The Starter plan (€25/month) supports 1,000 contacts, while Team plan (€50/month) handles 10,000 contacts. Enterprise solutions offer unlimited capacity with SOC 2 and HIPAA compliance.
Data Ownership & Security remain under your control with Supabase hosting or self-hosting options. Built-in compliance includes SOC 2 Type II, ISO 27001, and HIPAA certifications with encryption at rest and in transit.
Manage customer relationships with a simple, integrated, and proactive system. Automate busy work to focus on growing your service business.

This CRM is like the sales assistant your team always wished for. It's simple, integrated, and proactive, handling the busy work so you can focus on growing your service business. Getting started is absurdly simple: use a template, edit like a spreadsheet, and customize what you track. Finally, a CRM that works for you.
Key benefits:
Cold email software with LinkedIn integration, built-in deliverability tools, lead database, and AI connections. Free verification and warm-up included.

Complete outbound automation platform that combines cold email campaigns with LinkedIn outreach to maximize response rates. Built specifically for sales teams, agencies, and individual outreach professionals who need reliable delivery and scalable results.
Advanced deliverability protection ensures your emails reach primary inboxes with free email verification, automatic warm-up, deliverability monitoring, and adaptive sending limits. The platform includes SPF, DKIM, and DMARC pre-configuration for purchased domains.
LinkedIn integration allows you to add profile visits, connection requests, direct messages, and InMails to your email sequences, creating multi-channel campaigns that increase engagement rates while staying within LinkedIn's safety limits.
Built-in lead generation provides access to a database of over 1 billion B2B contacts, eliminating the need for separate prospecting tools. Upload your own lists or find new prospects directly within the platform.
Extensive connectivity options include native integrations with popular CRM and sales tools, plus API access, webhooks, MCP (Model Context Protocol), and CLI for custom workflows and AI agent connections.
Key features include:
Perfect for sales development representatives, agency founders, and outbound specialists who need a comprehensive solution for cold outreach that actually delivers results to inboxes.
Transform customer data into revenue with Europe's AI-powered Lifecycle Engagement Platform. Personalise omnichannel journeys for 2,000+ eCommerce brands.

Transform every customer touchpoint into revenue with SALESmanago's AI-powered Lifecycle Engagement Platform, trusted by over 2,000 eCommerce brands across Europe.
This comprehensive platform enables digital marketers to personalise omnichannel customer journeys through advanced automation, intelligent segmentation, and real-time data processing. Built specifically for eCommerce growth, the platform supports businesses at every stage - from emerging single-store operations to major market innovators.
Key capabilities include:
The platform's Growth Framework provides a clear roadmap for scaling eCommerce operations, helping businesses progress from basic email marketing to sophisticated, multi-channel customer engagement strategies.
Proven results include ROI improvements of up to 5,700%, transaction support rates of 31%, and email campaign effectiveness increases of 1,200%. European brands like 4F, Victoria's Secret, and hundreds of others rely on SALESmanago to turn customer data into sustainable growth through intelligent automation and personalised experiences.
Transform prospects into customers with AI-driven personalization, automated outreach, and intelligent meeting preparation. Boost reply rates 3x and save 15h weekly.

Humanlinker is a comprehensive AI sales platform that revolutionizes how sales teams engage with prospects and convert conversations into revenue. This French-developed solution acts as an intelligent copilot throughout your entire sales cycle.
Key capabilities include:
Proven results from customers show 3x higher reply rates, 15 hours saved per week, 5x more opportunities, and 2x more closed deals. The platform is trusted by high-performing sales teams at companies like Scaleway, where it serves as their sales team's AI copilot.
Advanced features include AI-generated sales copywriting, automated sequence management, real-time signal detection, and comprehensive sales intelligence. The solution offers seamless integrations with Gmail, Outlook, Teams, Slack, and Chrome, making it accessible to sales teams of all sizes.
Recognized by Forbes, Microsoft GenAI Studio, and featured in Wavestone's 2025 Startup Radar as one of the most promising AI startups, Humanlinker combines cutting-edge AI technology with practical sales automation to help teams focus on high-value client interactions while maximizing conversion rates.
Generate verified B2B databases in real-time, automate multichannel campaigns across email and LinkedIn, and track prospects to conversion. 14-day free trial.

Magileads is a comprehensive B2B prospecting platform that automates your entire sales process through multichannel campaigns. The platform generates verified contact databases in real-time from LinkedIn, Google Maps, or their extensive contact library, ensuring 95% contact verification and 97% deliverability rates.
Key features include:
The platform stands out with its French-developed and hosted solution, ensuring data security and GDPR compliance. Users benefit from unlimited email sending, LinkedIn scraping, and campaign creation regardless of their subscription tier.
Perfect for: Sales teams, marketing agencies, and businesses looking to scale their B2B prospecting efforts with automated, personalized outreach campaigns that maintain a human touch while maximizing efficiency and conversion rates.
Complete email marketing platform for SaaS with AI sequence builder, native Stripe integration, and automated onboarding flows. Free plan includes 2,500 emails monthly.

Sequenzy transforms how SaaS companies handle email marketing by combining AI-powered automation with deep subscription billing integrations. Built specifically for software businesses, it eliminates the complexity of traditional email platforms.
The platform's AI Sequence Builder lets you describe your goals in plain English - "welcome sequence for new signups" or "re-engagement campaign for churned users" - and automatically generates complete email sequences with subject lines, copy, delays, and trigger conditions. No template configuration required.
Native Stripe integration enables automatic revenue recovery through dunning emails for failed payments, subscription cancellation win-back flows, and upsell sequences triggered by billing events. The platform understands MRR, churn rates, and subscription lifecycles.
Key features include:
The free tier provides 2,500 emails monthly with full feature access, making it ideal for early-stage SaaS companies. Setup takes just 2 minutes with AI handling the heavy lifting, allowing teams to focus on product development while maintaining effective customer communication.
Automate LinkedIn outreach and email campaigns with advanced data enrichment. Find verified emails, scrape Sales Navigator, and boost conversions with multichannel sequences.

Complete B2B prospecting solution that combines LinkedIn automation, email campaigns, and data enrichment in one platform. Trusted by over 2,500 users for lead generation and client acquisition.
Key features include:
Advanced tools for success:
The platform offers transparent pricing starting at €37/month with no hidden fees or minimum commitment. Users praise its simplicity, rapid evolution, and responsive customer support. Perfect for freelancers, agencies, and growing businesses looking to automate their prospecting without complexity.
Automate user journeys for SaaS. Nurture leads, onboard users, and convert trials with behavior-based emails, robust segmentation, and numerous integrations.

Encharge.io is a powerful marketing automation platform specifically designed for SaaS companies to nurture, convert, and onboard customers effectively. It makes complex marketing tasks manageable through an intuitive visual flow builder, allowing you to create sophisticated user journeys. Send behavior-based emails triggered by user actions (or inactions) within your app, ensuring timely and relevant communication. This approach helps you increase engagement and drive users towards key activation milestones. Key capabilities include:
Create and send professional email newsletters easily. Utilize marketing automation, beautiful design templates, and e-commerce integration. GDPR compliant.

rapidmail offers professional email marketing software that is both simple and effective. Automate your communications with Marketing Automation for dynamic calendar events like birthdays. Choose from an extensive range of impressive design templates that ensure your content looks great on any device.
For e-commerce businesses, rapidmail integrates with your shop system, combining customer and product data for maximum efficiency and dynamism. The platform boasts over 80,000 satisfied customers, highlighting its reliability and user-friendliness. Key benefits include:
Servers are located in Europe, and the software is GDPR compliant. You can send your first newsletter to up to 2,000 recipients free of charge.
Manage newsletters, drip campaigns, and transactional emails with a feature-rich platform. Offers segmentation, A/B testing, analytics, and automation.

Mailcoach is a fully featured email marketing platform designed for growing creators, developers, and businesses. It provides everything you need to effectively manage your email communications, from newsletters and drip campaigns to transactional emails.
Key features include:
A significant advantage is its pricing model: unlike many tools that charge per contact, Mailcoach charges per email sent. This can lead to substantial savings, potentially between €200 and €1,000 per month, as your contact list grows. It's built for bootstrappers, creators, and developers, offering a robust and user-friendly experience without the bloat found in other platforms. Many users praise it as a breath of fresh air, highlighting that it has all the features that matter for successful email marketing.
Improve sales with a process-focused CRM. Automate tasks, standardize workflows, and gain predictable sales outcomes. Cloud-based and intuitive.

Livespace is a process-focused CRM system designed to enhance your sales process, control team actions, and predict outcomes. This intuitive, adaptable, and cloud-based platform helps you manage your sales targets effectively, moving away from multiple spreadsheets to a single, unified system.
Key benefits include:
Livespace CRM allows you to map your company's sales process or choose a pre-defined one. The system analyzes actions impacting key sales metrics, providing insights for process optimization and delivering sales forecasts. Companies using Livespace have reported a 15% increase in sales win rates, 3 hours saved weekly on sales meetings, a 30-day shorter sales cycle, and 45 days saved on onboarding new sales reps.
EU-based email marketing platform with unlimited contact storage, AI content creation, and trusted sender network for better deliverability.

Store unlimited contacts for free and pay only for the emails you send. This EU-based platform ensures GDPR compliance while maintaining high deliverability through a carefully vetted sender network.
AI-powered email creation helps you craft compelling campaigns from prompts, convert blog posts into emails, and generate subject lines. The no-code designer includes 90+ templates and ChatGPT integration for content optimization.
Advanced automation features include welcome series, abandoned cart recovery, revenue tracking, and dynamic content personalization. Schedule campaigns, segment audiences, and A/B test for optimal performance.
Enterprise-grade infrastructure with dedicated sending servers, data encryption, and real-time support via phone and live chat. Integrates seamlessly with Shopify, BigCommerce, and other platforms through webhooks and APIs.
Key features include:
Trusted by regulated industries including credit unions, pharmacies, hotels, and government organizations. All data stays within EU servers in Dublin, Ireland, ensuring complete GDPR compliance.
Manage email newsletters with an easy, reliable open-source tool. Offers flexible design, powerful analytics, self-hosting options, and EU privacy.

Keila is your 100% Open Source newsletter tool, designed for ease of use and reliability, offering a powerful alternative to proprietary email marketing platforms. Made in Germany and hosted in the EU, it puts you in full control of your data while adhering to strict European privacy standards.
Key benefits include:
Benefit from automatic bounce and complaint handling, CSV import/export capabilities, and dedicated support to make your email marketing effective and straightforward.
European business operations platform that centralizes communications, automates tasks, and optimizes workflows. AI-powered multichannel support with seamless integrations.

PLOT by Leanbit is a comprehensive European business operations platform designed to transform everyday operations into streamlined, connected workflows. This multichannel support engine centralizes customer communications, task management, and team coordination into a single intuitive interface.
The platform excels at automating repetitive tasks while maintaining human-centric design principles. PLOT integrates seamlessly with existing software tools, creating bridges between departments and enhancing cross-team collaboration. Its AI-powered automation frees up valuable time and resources, allowing teams to focus on high-value activities.
Key capabilities include:
Designed and hosted entirely in Europe, PLOT prioritizes data privacy and security. The platform serves businesses of all sizes, from freelancers to multinational enterprises, with flexible pricing plans starting at €75/user/month.
Companies using PLOT report significant improvements in service operations, better work-life balance for employees, and enhanced professional image. The platform has proven particularly effective for customer support teams, sales departments, and back-office operations across various industries including food service, vision technology, and manufacturing.