European HubSpot Alternatives

A curated collection of the 14 best European alternatives to HubSpot.

The best European alternative to HubSpot is MailerLite. If that doesn't suit you, we've compiled a ranked list of other European HubSpot alternatives to help you find a suitable replacement. Other interesting alternatives to HubSpot are: Sensorpro, EasePop, Odoo and Moosend.

HubSpot alternatives are mainly Marketing & Sales Platforms but may also be CRM Software or Communication Tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of HubSpot.

This list contains services from companies based in a member state of the European Union (EU), the European Economic Area (EEA) and the European Free Trade Association (EFTA). You can read more about the listing conditions here.

Piotr Kulpinski's profile

Written by Piotr Kulpinski

Complete email marketing platform with drag-and-drop editors, automation, landing pages, and 24/7 support. Grow your audience and drive revenue with ease.

Screenshot of MailerLite website

MailerLite is a comprehensive digital marketing platform designed to help businesses create engaging email campaigns, build stunning websites, and grow their audience effectively. With over 1 million creators and businesses trusting the platform, it offers an intuitive approach to email marketing that combines powerful features with simplicity.

The platform features drag-and-drop editors that make it easy for anyone to create professional newsletters, landing pages, and websites without technical expertise. Users can choose from expertly-designed templates and customize them to match their brand identity perfectly.

Key features include:

  • Advanced email automation workflows
  • Professional landing page builder
  • Website creation tools
  • Lead collection forms and pop-ups
  • Product selling capabilities
  • Comprehensive analytics and reporting

What sets MailerLite apart is its commitment to exceptional customer support - offering 24/7 assistance with a 97% satisfaction rate and 5-minute average response time on live chat. The platform integrates seamlessly with popular web applications, allowing businesses to automate workflows and enhance customer experiences.

The service follows a "Keeping it Lite" philosophy, making complex email marketing simple and accessible. Users get a free 14-day trial of premium features without requiring a credit card, making it easy to explore all capabilities before committing.

EU-based email marketing platform with unlimited contact storage, AI content creation, and trusted sender network for better deliverability.

Screenshot of Sensorpro website

Store unlimited contacts for free and pay only for the emails you send. This EU-based platform ensures GDPR compliance while maintaining high deliverability through a carefully vetted sender network.

AI-powered email creation helps you craft compelling campaigns from prompts, convert blog posts into emails, and generate subject lines. The no-code designer includes 90+ templates and ChatGPT integration for content optimization.

Advanced automation features include welcome series, abandoned cart recovery, revenue tracking, and dynamic content personalization. Schedule campaigns, segment audiences, and A/B test for optimal performance.

Enterprise-grade infrastructure with dedicated sending servers, data encryption, and real-time support via phone and live chat. Integrates seamlessly with Shopify, BigCommerce, and other platforms through webhooks and APIs.

Key features include:

  • Unlimited contact storage with pay-per-send pricing
  • AI content generation and subject line optimization
  • Advanced segmentation and automation workflows
  • Real-time analytics with revenue attribution
  • SMS integration with branded sender names
  • Survey tools and preference centers

Trusted by regulated industries including credit unions, pharmacies, hotels, and government organizations. All data stays within EU servers in Dublin, Ireland, ensuring complete GDPR compliance.

Privacy-focused popup and form builder with no-code visual editor. EU-based, GDPR compliant, lightweight script, and comprehensive analytics. All features included from day one.

Screenshot of EasePop website

EasePop is a privacy-focused, all-in-one tool for creating marketing popups and powerful forms without writing a single line of code. Built for modern businesses that value both performance and compliance, this EU-based solution offers a GDPR-compliant alternative to traditional popup tools.

The no-code visual editor makes it easy to design stunning popups with drag-and-drop functionality and real-time preview. Customize styling, branding, and element placement to match your website perfectly. Create any type of popup including email capture forms, discount offers, announcements, surveys, and exit-intent popups.

Extensive form capabilities set EasePop apart from basic popup tools. Collect data with a wide range of input fields including email, phone, text, ratings, dropdowns, date inputs, and checkboxes. Capture exactly the information you need from your visitors.

Track performance with detailed analytics and built-in A/B testing. Monitor real-time conversion tracking, test multiple variants, and gain detailed performance insights to make data-driven decisions that maximize conversions.

Powerful integrations connect your submissions to existing workflows through REST API, webhooks, Discord, and email notifications. Shopify integration is coming soon to embed products directly into popups.

The platform offers exceptional performance with a lightweight script (~100 KB, 30 KB Gzipped) distributed on edge locations globally, ensuring your website speed remains unaffected. Compatible with WordPress, Shopify, Wix, Webflow, and any custom HTML site.

No-cookie mode available for enhanced privacy compliance. Control popup triggers with time delays, scroll depth, exit intent, and targeting options for specific pages and devices.

Open source ERP and CRM platform offering 40+ integrated business apps including accounting, inventory, eCommerce, and project management at €19.90/month.

Screenshot of Odoo website

Transform your entire business operations with a comprehensive suite of integrated applications that work seamlessly together. This Belgian-developed platform serves over 15 million users worldwide with everything from CRM and accounting to eCommerce and inventory management.

Key advantages include:

Complete integration - All business processes connected in one platform • Open source flexibility - Community edition available free, with enterprise features for growing businesses
40,000+ community apps - Largest business app ecosystem for specialized needs • Fair pricing model - Single price per user (€19.90/month) with no hidden fees or usage limits • Lightning-fast performance - Operations completed in under 90ms • No vendor lock-in - PostgreSQL database means you own your data completely

The platform covers every business function: Finance, Sales, Websites, Supply Chain, HR, Marketing, Manufacturing, and more. Whether you're in retail, consulting, real estate, or any other industry, the modular approach lets you start with what you need and expand as you grow.

Built by a community of 100,000+ developers, this solution offers both the reliability of enterprise software and the innovation of open source development. The unique value proposition combines ease of use with complete business integration - something traditional software rarely achieves.

Complete email marketing platform featuring A/B testing, automation workflows, landing pages, and advanced analytics. Trusted by 100,000+ businesses worldwide.

Screenshot of Moosend website

Complete email marketing solution that transforms how businesses connect with their audience. This comprehensive platform combines intuitive campaign management with powerful automation capabilities, making it easy to create, send, and optimize email campaigns that drive real results.

Key features include:

  • Advanced automation workflows that nurture leads and re-engage customers automatically
  • A/B testing capabilities to optimize open rates and conversions
  • 130+ professional templates for newsletters, landing pages, and subscription forms
  • Detailed analytics and reporting to track campaign performance
  • Landing page builder with drag-and-drop functionality
  • Subscription forms to capture and segment leads effectively

The platform stands out for its user-friendly interface and cost-effective pricing, starting at just $7/month. With unlimited email sends and contacts, businesses can scale their marketing efforts without worrying about additional costs.

Trusted by major brands including WWF, Vogue, and Domino's, the platform offers 24/5 support via email and live chat. Integration capabilities connect with popular tools, while features like SMTP server, transactional emails, and SSO make it suitable for businesses of all sizes.

Manage customer relationships with a simple, integrated, and proactive system. Automate busy work to focus on growing your service business.

Screenshot of Folk website

This CRM is like the sales assistant your team always wished for. It's simple, integrated, and proactive, handling the busy work so you can focus on growing your service business. Getting started is absurdly simple: use a template, edit like a spreadsheet, and customize what you track. Finally, a CRM that works for you.

Key benefits:

  • Single Source of Truth: Connects to your email, social, and sales tools through thousands of integrations, ensuring all your data talks to each other.
  • Built for Team Selling: Collaborate closely with your team on deals while maintaining full control over your data access and permissions.
  • Surprisingly Proactive Suggestions: Leverages information from your CRM, inbox, and calendar to suggest the best next step, taking the guesswork out of your work.
  • Fast Contact Capture: The folkX Chrome extension imports leads from LinkedIn and enriches their details without disrupting your workflow.
  • Automated Sales Research: Smart fields find emails in one click, identify a lead’s strongest connection within your network, and import data from your prospect’s website using AI.
  • Personal Outreach at Scale: Combine CRM data with AI to generate contextual message drafts, schedule communications, and automate outreach sequences.
  • Get the Full Story About Every Lead: Integrations capture all details about your relationships by connecting to emails, calendar, social platforms, and over 6,000 other tools.
  • Sell Together, Close Faster: Improve team performance with shared pipelines, customizable roles, and insightful sales dashboards.
  • Integrated WhatsApp Communication: Keep client conversations casual on WhatsApp while ensuring your team stays informed and aligned.

Manage email newsletters with an easy, reliable open-source tool. Offers flexible design, powerful analytics, self-hosting options, and EU privacy.

Screenshot of Keila website

Keila is your 100% Open Source newsletter tool, designed for ease of use and reliability, offering a powerful alternative to proprietary email marketing platforms. Made in Germany and hosted in the EU, it puts you in full control of your data while adhering to strict European privacy standards.

Key benefits include:

  • Emails That Just Work: Create newsletters that look great on any device or email client using rock-solid base templates.
  • Create Emails Your Way: Whether you prefer a visual block editor, the simplicity of Markdown, the full flexibility of MJML, or plain text, this tool supports your workflow.
  • Powerful Analytics & Privacy: Gain insights into campaign performance while respecting user privacy. Tracking can be disabled entirely if preferred.
  • Flexible Form Builder: Design sign-up forms with custom fields such as checkboxes, text fields, and dropdowns to effectively grow your contact list.
  • Robust Protection: Shield your forms from bots with captcha checks and verify new sign-ups using double-opt-in procedures.
  • Deep Personalization: Utilize custom data and Liquid templating to tailor emails for each recipient, enhancing engagement.
  • Targeted Campaigns: Create precise audience segments using a visual editor or a powerful segment language for relevant communication.
  • Extensible & Open: Integrate with other tools via a comprehensive API. Being fully open-source (AGPL) means no vendor lock-in and the freedom to self-host using the official Docker image.
  • Multiple Sending Options: Use the managed Send with Keila service or connect your own SMTP, AWS SES, Mailgun, Postmark, or Sendgrid.

Benefit from automatic bounce and complaint handling, CSV import/export capabilities, and dedicated support to make your email marketing effective and straightforward.

Automate user journeys for SaaS. Nurture leads, onboard users, and convert trials with behavior-based emails, robust segmentation, and numerous integrations.

Screenshot of Encharge website

Encharge.io is a powerful marketing automation platform specifically designed for SaaS companies to nurture, convert, and onboard customers effectively. It makes complex marketing tasks manageable through an intuitive visual flow builder, allowing you to create sophisticated user journeys. Send behavior-based emails triggered by user actions (or inactions) within your app, ensuring timely and relevant communication. This approach helps you increase engagement and drive users towards key activation milestones. Key capabilities include:

  • Advanced Segmentation: Target users with precision based on product behavior, email activity, and data from third-party apps for highly personalized campaigns.
  • User Onboarding: Guide new users to value faster, boost product activation, and reduce churn.
  • Trial Conversion: Increase your trial-to-paid conversion rates with smart automation and timely nudges.
  • Deep Integrations: Connect seamlessly with over 50 tools like HubSpot, Stripe, Segment, and Zapier, creating a unified customer data view.
  • Comprehensive Analytics: Track user activity, email performance, and A/B test results to continuously optimize your marketing efforts.
  • Account-Based Marketing: Utilize company profiles to nurture and convert entire teams, ideal for B2B SaaS.

Manage newsletters, drip campaigns, and transactional emails with a feature-rich platform. Offers segmentation, A/B testing, analytics, and automation.

Screenshot of Mailcoach website

Mailcoach is a fully featured email marketing platform designed for growing creators, developers, and businesses. It provides everything you need to effectively manage your email communications, from newsletters and drip campaigns to transactional emails.

Key features include:

  • Campaigns: Build audiences and send marketing emails with advanced features like segmentation, split testing, and insightful analytics. Test multiple emails to send the most effective one, ensuring your message resonates with your subscribers.
  • Automations: Create powerful, code-free workflows for various purposes such as onboarding new users, generating leads, or any custom automation you envision. This helps nurture your audience effectively without manual intervention.
  • Transactional Emails: Directly edit, send, and track transactional emails. Integrate seamlessly with its API to ensure the right email is sent at the right time, enhancing customer communication at crucial touchpoints.

A significant advantage is its pricing model: unlike many tools that charge per contact, Mailcoach charges per email sent. This can lead to substantial savings, potentially between €200 and €1,000 per month, as your contact list grows. It's built for bootstrappers, creators, and developers, offering a robust and user-friendly experience without the bloat found in other platforms. Many users praise it as a breath of fresh air, highlighting that it has all the features that matter for successful email marketing.

Improve sales with a process-focused CRM. Automate tasks, standardize workflows, and gain predictable sales outcomes. Cloud-based and intuitive.

Screenshot of LiveSpace website

Livespace is a process-focused CRM system designed to enhance your sales process, control team actions, and predict outcomes. This intuitive, adaptable, and cloud-based platform helps you manage your sales targets effectively, moving away from multiple spreadsheets to a single, unified system.

Key benefits include:

  • Unified Sales Process: Standardize your team's workflow with structured steps, checklists, and tips for every stage.
  • Task Automation: Automate repetitive tasks, reminders, and follow-ups to ensure deals progress smoothly.
  • Faster Onboarding: Provide new representatives with checklists, tips, and insights to guide them efficiently from day one.
  • Predictable Sales: Gain clarity on how completed steps in your sales process increase the likelihood of closing deals.

Livespace CRM allows you to map your company's sales process or choose a pre-defined one. The system analyzes actions impacting key sales metrics, providing insights for process optimization and delivering sales forecasts. Companies using Livespace have reported a 15% increase in sales win rates, 3 hours saved weekly on sales meetings, a 30-day shorter sales cycle, and 45 days saved on onboarding new sales reps.

Automate marketing processes, personalize user experiences across channels, and manage customer data effectively. Grow your business without extensive development time.

Screenshot of User.com website

Transform user behavior into personalized experiences with a platform designed to convert, engage, and retain more users. Gain deeper insights with comprehensive timelines, behavior tracking, and custom events for a more responsive audience.

Key benefits include:

  • Engaging multi-channel campaigns: Plan entire customer journeys with multiple paths based on engagement or specified triggers.
  • Easy Team Collaboration: Invite team members with various permission levels to build campaigns, automations, and audience lists together.
  • Deliver amazing customer experiences: Utilize a single workspace to provide great user experiences and automate touchpoints for repeatable outcomes.
  • Powerful Filtering: Target users, companies, or products based on touchpoints, events, location, or any other data for precise campaigns.
  • Drag & Drop Builder: Customize limitless automation paths with an intelligent workspace featuring numerous triggers, actions, and conditions.
  • Grow your business automatically: Let automations handle repetitive tasks.

The platform is GDPR compliant and offers dedicated customer support, ensuring security and privacy for your data.

Create and send professional email newsletters easily. Utilize marketing automation, beautiful design templates, and e-commerce integration. GDPR compliant.

Screenshot of Rapidmail website

rapidmail offers professional email marketing software that is both simple and effective. Automate your communications with Marketing Automation for dynamic calendar events like birthdays. Choose from an extensive range of impressive design templates that ensure your content looks great on any device.

For e-commerce businesses, rapidmail integrates with your shop system, combining customer and product data for maximum efficiency and dynamism. The platform boasts over 80,000 satisfied customers, highlighting its reliability and user-friendliness. Key benefits include:

  • Automated occasion-based emails: Send timely messages without manual effort.
  • Professionally designed templates: Create visually appealing newsletters quickly.
  • E-commerce integration: Leverage shop data for targeted campaigns.
  • High customer satisfaction: Supported by excellent software and a qualified support team.

Servers are located in Europe, and the software is GDPR compliant. You can send your first newsletter to up to 2,000 recipients free of charge.

Manage sales pipelines, track leads, automate tasks, and gain actionable insights. Close more deals and accelerate business growth with this intuitive CRM.

Screenshot of Pipedrive website

This #1 user-rated sales CRM helps you visualize and manage your sales pipeline effectively. Designed for ease of use, it allows teams of all sizes to track leads, manage deals with AI assistance, and automate crucial sales processes, freeing you to focus on selling. Key benefits include:

  • Automated lead nurturing to ensure no follow-up is missed and AI-powered prompts to focus on the right leads.
  • Real-time sales reports and AI-driven suggestions for data-informed strategy, including forecasting and goal-setting.
  • Full customization to tailor the CRM to your specific business needs and buyer's journey, rather than forcing conformity.
  • A unified workspace for all sales tasks, integrating email and calendar synchronization, plus easy call scheduling.
  • Powerful automation for your entire sales cycle, from lead routing to follow-ups, significantly reducing admin time.
  • Instant sales insights with performance monitoring, revenue forecasting, and an AI Sales Assistant that predicts deal outcomes and suggests actions.
  • Seamless integration with over 500 apps via a dedicated marketplace, world-class security, and mobile apps for managing sales on the go. This tool is built to help you close more deals and grow your business by making sales processes more efficient, organized, and insightful.

Boost revenue with an all-in-one marketing platform. Send emails, automate marketing, monetize content, and convert leads into loyal customers.

Screenshot of GetResponse website

GetResponse offers a comprehensive suite of tools designed for professional email marketing and automation. This platform helps you grow your audience effectively using signup forms, popups, and landing pages, while nurturing subscribers with personalized newsletters and AI-powered content. You can promote and sell across multiple channels by leveraging advanced automation workflows to personalize customer journeys, increasing engagement with scheduled emails and advanced segmentation, and driving sales through ecommerce campaigns and abandoned cart recovery.

Key benefits include:

  • Audience Growth: Collect contacts and nurture subscribers with personalized content.
  • Sales Promotion: Boost conversions with automation and targeted campaigns.
  • Content Monetization: Create and sell online courses, quizzes, and premium newsletters.
  • Analytics: Optimize performance with real-time insights on email engagement.
  • Integrations: Connect with over 100 other tools to streamline workflows.

The platform also provides robust support, including a 5-star rated customer success team and extensive learning resources. For larger organizations, GetResponse Enterprise offers tailored solutions with premium support, dedicated IP addresses, and advanced features like SMS marketing automation and AI recommendations.

Share:

Favicon of HubSpot

HubSpot

Attract leads, close deals faster, and improve customer service using integrated marketing, sales, and service software.
Visit HubSpot
Favicon of HubSpot

Featured Alternatives

Favicon

 

   
 
Favicon

 

   
 
Favicon

 

   
 
Favicon

 

   
 
Favicon

 

   
 
Favicon