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Kobbe is a privacy-first web analytics tool built for teams that want to understand their site's traffic and revenue without building visitor profiles or storing raw IP addresses. It's cookieless by default, includes a GDPR-ready setup, and works with Stripe, Polar, Paddle, and Creem for revenue tracking.
The core appeal is simplicity paired with real utility. You drop a lightweight script on your site (1.8KB gzipped), and Kobbe starts collecting pageviews, custom events, and visitor data. Instead of complex dashboards, you get focused views: traffic trends, top pages, referrer breakdown, geographic and device data, realtime visitor activity, and conversion funnels. Revenue attribution ties sales back to the pages and traffic sources that drove them. If you run a product site, you can see which campaigns, pages, or referrers actually convert to paid orders.
Key capabilities include:
Traffic and conversions: Overview of visitors, visits, views, bounce rate, and session time with trend comparisons. Build funnels from pages and custom events to see where visitors drop off. Auto-track form submits, contact clicks, and outbound links without manual setup.
Revenue attribution: Connect payment providers and see revenue beside traffic KPIs, pages, and sources. Attribution is tab-scoped (passed through checkout metadata) rather than profile-based, so you don't need long-lived visitor tracking.
Referrer and campaign tracking: Break down traffic by source, medium, channel, and AI tools. Connect Google Search Console to see organic search queries. Track UTM campaigns without storing full query strings.
Realtime and alerts: Watch visitors on your site right now, see what pages they're viewing, and get notified when traffic spikes or drops sharply.
Performance monitoring: Collect real-user Core Web Vitals (LCP, INP, CLS, FCP, TTFB) with per-page and device breakdowns so you can tie performance to traffic.
Team and sharing: Invite teammates to dashboards, create read-only share links for clients, and send monthly email reports.
CLI and agent integration: Use the command-line tool to inspect analytics from your terminal, or run it in MCP mode so Cursor, Claude Code, and other AI agents can query your analytics without leaving your editor.
Privacy is structural, not a checkbox. The default tracker uses no cookies, no persistent browser-side identifiers, and no raw IP storage. Visitor counts derive from a daily rotating, non-reversible identifier that changes each day and doesn't build long-term profiles. Global Privacy Control and Do Not Track stop the tracker before any request is sent. Extended features (cross-domain tracking, revenue attribution, Web Vitals) are opt-in, so you only collect what you need.
Plans range from Lite ($3.99/month for up to 100K monthly events and 3 sites) to Growth ($25.99/month for up to 3M events and 50 sites). A 15-day free trial requires no credit card. Yearly billing saves about 44% and includes an extra 20% off with code hellokobbe.
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